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Gain, manage and retain customers with Unsilo.me

Gain, manage and retain customers with Unsilo.me

In the era of data-driven business tools and solutions, businesses with foresight are relying on data to make and implement strategic business decisions. As executive vice president and member of Gartner’s operating committee, Peter Sondergaard, puts it, “Information is the oil of the 21st century and analytics is the combustion engine.”

For business owners, this means leveraging the oil and combustion engine to propel their business forward. The most effective means of doing this is to onboard an integrated Customer Relationship Management (CRM) solution which intuitively helps obtain more leads while also cost-effectively managing internal resources and customer relationships.

Using CRM for lead generation

In a previous blog http://unsilo.me/what-is-crm-and-why-do-businesses-need-it/ we discuss the role CRM plays in your business and how it can have a beneficial impact on sales, customer relations, as well as general organisation and data analytics. In this blog, we further explore how CRM can support business growth as a lead generation tool.

In an ever-evolving world with constantly changing consumer behaviour; marketers, sales staff and business owners alike are consistently trying to find new ways of generating leads. However, with methods such as cold calling and direct mailing being outdated, the new playing sphere is the digital realm.

Not only does your CRM step in to help you navigate the digital space, but it also helps generate leads in the following ways:

Understanding your customer for targeted marketing

  • Your CRM’s analytical tools can be used to view existing customer data such as age ranges, purchasing behaviour, and geographical locations. This assists with determining which consumers are likely to respond well to certain products or campaigns.                   

Tailored lead nurturing

  • The way a business nurtures leads determines how many customers it gains and retains. With a CRM system that allows integration into email marketing tools, you’re given the control to send personalised communication to prospective clients at different stages of the buying cycle. Additionally, you can separate your emails according to the types of leads you’re targeting.

To integrate or not to integrate?

 There are still businesses who prefer certain systems to work separately, however, working in silos is not conducive to fully comprehensive business development. Integrating CRM into your business tools or web apps allows for the streamlining of other operational processes such as easier task delegation, monitoring performance, and identifying customer trends in real-time.

CRM integration into your website, on the other hand, helps generate leads by automatically bringing in customer lead data based on data collected from your website.

Cost-effective and user-friendly CRM and lead generation

As a business owner, you’re always on the lookout for more efficient ways to manage internal affairs and external customers. Unsilo.me offers businesses a fully-integrated CRM that has been designed to optimise lead generation, nurturing and sales, while still boasting even more value-added features and functionalities within the platform. Sign up for early access http://unsilo.me/?page_id=4216 to experience the full benefits for yourself.

Mathew Haswell


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