Businesses, regardless of size, largely determine success based on the number of increasing and converted sales. More so, the better a business can manage the relationship it has with its customers on a daily basis the more successful they will become. Therefore IT systems that specifically address the problems of dealing with customers on a day-to-day basis are growing in popularity.

Customer relationship management (CRM) is not just the application of technology, but rather, a strategy to learn more about customers’ needs and behaviours in order to develop stronger relationships with them. As such, it is more of a business philosophy than a technical solution to assist in dealing with customers effectively and efficiently. Nevertheless, successful CRM relies on the use of technology.

A CRM tool definitely holds a level of importance to an organisation as it has the following benefits when integrated into business functions:

  • Increased sales through better timing due to anticipating needs based on historic trends
  • Identifying needs more effectively by understanding specific customer requirements
  • Cross-selling of other products by highlighting and suggesting alternatives or enhancements to existing customers
  • Identifying which of your customers are profitable and which are not

At we have recognised the importance, and have seen first hand, the benefit of incorporating CRM tools into everyday business. However, we believe that every business function benefits from an integrated CRM as this helps them utilise various consumer related data, identify underlying needs and keep track of profitable consumers to drive sales and increased revenue. The features on our platform do all the above within one single system, allowing for people (HRMS) and work (PM) to be fully integrated with a CRM. Some of the features of our integrated CRM include:

  • Website tracking script
  • Collect web forms
  • Contact and company profiles
  • Create deal cards
  • Manage sales pipeline
  • Convert deal to project

The unison of these functions allows for a well crafted CRM tool to be fully recognisable and utilised within everyday functions of a business to drive employees to increase and land sales while growing the business as a whole. The utilisation of an integrated CRM tool puts customers at the heart of your business, which is the fastest and most profitable way to grow. Join our beta list to be the first to experience the growth that comes from effective integration.